Attract Capital is pleased to announce that it has advised its client, Etransmedia Technology, Inc. in the sale of the company to Formativ Health. Etransmedia is a leading healthcare technology company based in Troy New York, founded by Vikash and Vikram Agrawal. Etransmedia had successfully grown into a market leader through acquisition and innovation. Attract Capital assisted the Company secure financing to make 11 acquisitions over a 10 year time period. We wish Vikash and Vikram Agrawal the best of luck in their future entrepreneurial endeavors.

In the acquisition financing arena, capital availability is destiny as companies require reliable access to capital to grow over the long term. Unforeseen capital needs usually arise when acquirers least expect it. This can cause some concern for the acquisition financing provider, especially when covenants tighten up and that working capital availability is utilized faster than expected.

Mezzanine debt borrowing is usually a straightforward activity that many companies use for funding of transitional growth. Mezzanine debt lenders are highly transparent about their due diligence approach and their post-closing loan management making it easy for companies to engage with.

Elections have consequences and positive ones at that for the acquisition financing middle market. While much media attention is paid to the direction of the yield curve and the Fed’s likely rate cuts, scant attention is paid to the more important drivers of the acquisition financing market – business psychology and regulatory climate.

Advised Etransmedia Technology, Inc. in the sale of the company to Formativ Health

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